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LinkedIn is by far the largest professional social networks and it has more than 500 million users. Businesses that are on LinkedIn can build professional connections which will help them to drive traffic to their websites. All they need to do is share engaging content. Sharing content, for example, blogs, enables their customers and target audience to engage with their brand in an effective manner. Posting at regular intervals and providing value to their connections helps businesses to remain in their minds when gently guiding them to make purchases.
LinkedIn marketing campaigns are more frequently organized by B2B companies that are keen on reaching across to business decision makers. The demographics of this social network indicate that it is the best option to connect with top decision makers. More than 50 percent of users on LinkedIn have a college degree and approximately 50 percent of the users make over $75,000 per year. More importantly, LinkedIn users generally make use of the platform to hunt for new professional opportunities.