Search Engine Optimization

Are you an owner of a small, medium or large business? Do you have an online presence? Are you able to achieve your sales targets? If you have an online business and not getting the desired results, you may have to seriously consider optimizing your website and web pages so that search engines are able to pick them up and present them to users.

What Is Search Engine Optimization or SEO ?

SEO is all about improving the visibility of your website or the pages on your website for specific keywords or keyword phrases in natural search engine search listings. Natural results are also known by different names such as “organic,” “unpaid,” and “earned” results. In general, higher ranking and more frequent appearance of your website or web pages in search results pages or lists drive more visitors to your business. SEO can also be employed to target images, locality, videos, and news, among others.

Search engine optimization is an important strategy as far as online marketing is concerned. At Web Destiny, an SEO company, we employ both onsite and off-site strategies to ensure top results for you. Search engines process billions of searches on a daily basis, but a vast majority of Internet users do not look beyond the search results on the first page. If your company does rank at the top of search lists, users may not even get to know about your company. We are an SEO company in Kerala and we have the expertise and experience to get your business to rank higher up above your competition on search listings.

  • Improves Your Website’s Search Ranking
  • Research shows that 85 percent of the websites are found through search engines. As a reputed SEO agency, we optimize your website for search engines like Google so as to achieve higher search ranking.

  • Your Website Gets Noticed By Major Search Engines
  • According to studies, 96 percent of all Internet users start their web searches using one of the major search engines like Google, Bing, Yahoo, or AOL. Professionals at Web Destiny, the best SEO Company India, know exactly what the major search engines take into account when ranking websites or web pages. Search engines keep changing their search algorithm and we keep ourselves updated on the changes.

Search Engine Optimization
  • Drives Visitors To Your Website (Traffic)
  • Search engine optimization coupled search-friendly website design brings scores of visitors to your web pages. This is because SEO is aimed at reaching across to the target audience as well. Web Destiny, a trusted SEO Company in Cochin, has a team of keyword experts who identify the keyword phrases that users type into search boxes of search engines and make use of the same words to reach your website across to them.

  • Consumer Perception About Your Business Improves
  • Consumer perception is that websites that rank higher up in search results are better compared to those that rank lower. When we, the best SEO Service Ernakulam, implements various search engine optimization strategies and get your website to show higher up in search results, the perception of users (those searching for products/services similar to what you offer) about your business also improves. This contributes to more number of users visiting your site and buying your products/services.

How Do We Implement SEO?

As a trustworthy SEO agency Kochi, we start an SEO project by developing a clear understanding of your business. Once we are clear about your processes, products, and services, the steps involved in implementing search engine optimization are as follows:

Keyword Research

Keyword research is the starting point of search engine optimization. Since it is prohibitively expensive to optimize your website for all conceivable keywords, we, as an SEO company, choose the most appropriate keywords that will fetch you the best results using special tools. The various factors that we consider to identify the best keywords include:

  • Demographics of target audience

  • Competitive keywords

  • Long-tail search terms

  • Relevance

  • Search volume

  • Specificity

  • User location

On-site and Off-site Search Engine Optimization

On-site or on-page optimization refers to the measures that we employ on the website for the purpose of improving its ranking in search results. It includes creating content incorporating the keywords identified during research and optimizing the HTML source code of each page. As a top SEO service Ernakulam, we understand the importance of onsite optimization in earning more relevant traffic through search engines.

In addition to helping search engines interpret the content on a page, proper onsite SEO helps users to quickly and clearly decide whether the page is relevant to their search query or not. In today’s context, search engine optimization is not much about keyword placement or repetition. It is more about understanding as to who the users of your website are, what they are searching for, and what content you can provide to best fulfill their needs. In order to fully optimize the pages on your website, experts at our SEO agency Kochi bring about changes in both text and HTML codes.

As a SEO company in Cochin, we refer to off-site or off-page SEO as actions we take outside your website so as to improve your rankings in search engine results pages or SERPs. It also involves improving users’ and search engines’ perception of your website in terms of popularity, relevance, authority, and trustworthiness. Further, link building is the backbone of off-site SEO as they provide indications about the quality of content. This is to say that a website with several high-value backlinks ranks higher than ones with fewer backlinks.

SEO Analysis and Reporting

As the saying goes, what is measured improves. In search engine optimization, measurement is very important for success. As a SEO agency, we make use of a number of tools, including Google Analytics, for the purpose and provide you with reports as to how the SEO implementation is progressing. As the best SEO company in Kerala, our analysis helps to fine-tune the approach and strategies employed and finally achieve the desired results.

As the search engines keep changing the algorithms and factors that determine the ranking of pages in an effort to improve the quality of search, you need the support services of Web Destiny, the best SEO company India. This is because we keep ourselves abreast of the developments in the field. For more information in this regard, call us right away or write to us today.


Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains


Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position


In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage


Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

Why SEO is Beneficial to Your Business?

Ranking Importance

This year resesrch shows that approximately 85% of all Web sites are found via search engines

Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers

342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website

Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine

Our Happy Clients

WhatClients Say

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.

  • One of the best theme I have ever used. Every minor detail has been taken care of. Clean, Modern Design can be used for any type of website. Excellent template.

    John Anderson
    Risotto Co
  • Lida has assisted me with questions in regards to web hosting and has offered me more insight in half an hour than my current host did in all the years I have been with them.

    Lida Smith
    Mexin Co

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As experts in the search engine optimization and marketing industries, the management and employees of EasySeo have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.



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